Tag: Dr. Ed Cohen

This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”

94% of the 352 DI schools lost money on athletics, with a median gap (half above and half below) of $20.8 million. All DII schools lost money on athletics. Read those results, and you may believe the U.S. radio industry isn't in such bad shape.

"Nielsen and its private equity owners have revealed their true colors. If you're part of the radio industry, they don't care about you. The company wants your money, full stop."

I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?

Let's ride the time machine to the end of 1962.

A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...

I haven't heard that any of the top folks in the publicly held radio companies are saying, "Our companies aren't doing well. I've made a lot of money, so I'm going to work for a greatly reduced salary and benefit package until we can turn this around. That might save some jobs in my company."

I was on a Zoom call last week with one of my former bosses, and we agreed that we're glad we're not doing surveys for a living anymore. It's a very tough business, and all these factors can cause some strange results.

In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?

What's so unusual is the opposition coming from the right, not just the expected criticism from the left.