Tag: Dr. Ed Cohen

Global influencer marketing spend was over $32 billion in 2025, but Backslash says this is a bubble that is bursting.

“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”

PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”

94% of the 352 DI schools lost money on athletics, with a median gap (half above and half below) of $20.8 million. All DII schools lost money on athletics. Read those results, and you may believe the U.S. radio industry isn't in such bad shape.

"Nielsen and its private equity owners have revealed their true colors. If you're part of the radio industry, they don't care about you. The company wants your money, full stop."

I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?

Let's ride the time machine to the end of 1962.

A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...

I haven't heard that any of the top folks in the publicly held radio companies are saying, "Our companies aren't doing well. I've made a lot of money, so I'm going to work for a greatly reduced salary and benefit package until we can turn this around. That might save some jobs in my company."