Tag: Dr. Ed Cohen

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns Dr. Ed Cohen Dr. Ed Cohen -
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.

Is Nielsen’s Diary Service Headed for a Major Overhaul?

Business Dr. Ed Cohen Dr. Ed Cohen -
What Nielsen is proposing is both radical and evolutionary at the same time.

What a Real Nielsen Radio Diary Participant Thinks About the Process

Business Dr. Ed Cohen Dr. Ed Cohen -
He balked at the idea of carrying the diary around along with a pen to write down entries.

Inside the Cumulus-Nielsen Oral Arguments at the U.S. Appeals Court

Columns Dr. Ed Cohen Dr. Ed Cohen -
To paraphrase another slogan, "They argue, you decide."

Is AI Really the Fix for the Overload of Streaming Ads?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.

What a Radio Class at WKU Can Teach the Industry About Its Future

Columns Dr. Ed Cohen Dr. Ed Cohen -
Your feedback will help me talk to the faculty about what can be improved in terms of turning out high-quality graduates ready to take on the media world.

Can Radio Capitalize on Netflix, Spotify ‘Streamflation’ Price Hikes?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Where does radio fit in with all this? It's still free.

The Self Inflicted Wound Public Broadcasting Continues to Create

Columns Dr. Ed Cohen Dr. Ed Cohen -
Some free advice: Don't tell listeners to find somewhere else to spend their valuable media time.

Is It Time for Cumulus Media to Sell Westwood One and Walk Away?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If a buyer could be found that doesn't own local stations, the problem goes away.

Nielsen is the Umpire That Everybody Hates

Columns Dr. Ed Cohen Dr. Ed Cohen -
The genesis for this column came from two pieces published in the past week: one for video and one for audio.
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.