Tag: Dr. Ed Cohen
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How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
A Deeper Dive Into the Cumulus vs Nielsen Lawsuit
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.
Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen
This is a game of “chicken.”
Why You Can’t Trust The Most Trusted News Anchor Survey
We know that fewer and fewer Americans watch the early evening national newscasts or the network morning shows.
Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.
Radio and the Battle for Attention in the Age of Brainrot
We 2025 humans don’t focus well, and while it’s easy to blame social media or other options on our smartphones — and that may be true — it is the reality.
Should Nielsen Ratings Turn Attention to More Futuristic Measurement Data?
I’m sure others can come up with interesting ideas, but the real question is: “What do we want the radio/audio audience measurement system to look like in 2030? In 2035?”
Why Both Radio and Nielsen Need to Prioritize Cume Instead of AQH
Is this a perfect solution? Of course not.
Radio Ratings Metrics At Nielsen Are Outdated — Here’s What Needs to Change
Any update to the system must take advantage of all data available today and some data that may not exist yet.
Why It’s Time for Nielsen and the Radio Industry to Reimagine Ratings
When your career prospects are contingent on whether someone wears a watch on a given day or a near-illiterate draws a line in a paper diary, that’s an unusual way to make a living.