Tag: Dr. Ed Cohen

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Inside ESPN’s Bad Week: Leaks, Layoffs, and a PR Strategy Gone Wrong

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"ESPN is exceptional in so many areas that when the company makes a rash of mistakes handling personnel matters it's surprising."

Why Facebook’s New Video Feed Matters for News Media Creators

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If your newsroom or your channel walked away from that platform, now's a good time to reconsider.

Can AM/FM Radio Survive the Smartphone-Integrated Car Era?

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This study should be yet another wake-up call for our industry.

What Managers Should Learn From ESPN’s Latest Round Of Layoffs

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"There is a responsibility that comes with making these decisions, not just in who is let go, but in how the news is communicated. When that control slips and information leaks before leadership delivers the message directly, it doesn't just create headlines—it erodes trust.

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Is Christian Radio About to Rise?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Commercial or non-commercial, local or national, the research says God is doing better these days, and that suggests that contemporary Christian ratings could be heavenly.

How Worried Should NPR Be About the Future?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.

What Should the Future of the Media Rating Council Actually Look Like?

Columns Dr. Ed Cohen Dr. Ed Cohen -
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.

Solutions to Help Nielsen Improve Radio Ratings in 2025

Columns Dr. Ed Cohen Dr. Ed Cohen -
The plan is to take Nielsen out of the buy/sell process beyond supplying data.

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

How Impactful is Voice of America on the Global Radio Stage?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I did my best to determine how USAGM asks their questions, and it wasn’t easy.

Is Nielsen Standing in the Way of Better Radio Ratings?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Why don’t we have this kind of competition in the audio measurement field?

How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025

Columns Dr. Ed Cohen Dr. Ed Cohen -
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.
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Why Facebook’s New Video Feed Matters for News Media Creators

Columns 0
If your newsroom or your channel walked away from that platform, now's a good time to reconsider.

Can AM/FM Radio Survive the Smartphone-Integrated Car Era?

Columns 0
This study should be yet another wake-up call for our industry.

What Managers Should Learn From ESPN’s Latest Round Of Layoffs

Columns 0
"There is a responsibility that comes with making these decisions, not just in who is let go, but in how the news is communicated. When that control slips and information leaks before leadership delivers the message directly, it doesn't just create headlines—it erodes trust.

How Talent Feel About Audacy’s Expansion Into Sports Radio’s Future

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"It's a positive to merge with SiriusXM. It is interesting that all these competitors in the arena are now joining forces. That never would happened ten years ago."