"Despite already being one of the most recognizable figures in sports media, he’s never stopped trying new things or finding new ways to connect with his audience"
"His expertise as a quarterback, combined with his storytelling ability, enhances every broadcast he’s part of, whether it’s a pregame show or a feature segment"
"Smith is, without question, one of the most influential voices in sports media. He’s also one of its greatest entertainers. But his ongoing feud with James is more theater than journalism"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."