"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
"Despite already being one of the most recognizable figures in sports media, he’s never stopped trying new things or finding new ways to connect with his audience"
"His expertise as a quarterback, combined with his storytelling ability, enhances every broadcast he’s part of, whether it’s a pregame show or a feature segment"
"Smith is, without question, one of the most influential voices in sports media. He’s also one of its greatest entertainers. But his ongoing feud with James is more theater than journalism"
"ESPN has never had more reach. More power. More control. But if you’re looking for true variety in voices, tone, or perspective, that might be harder to find"
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”