For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
"If you start a TV show and you leave a successful show and start another one, and you get eight years, it's pretty good, but he's going out with a whimper."
"To say that every sports bettor, even inside the audience that we've cultivated over the years, is looking for the exact same thing, I think would be a little bit foolish from my perspective."
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.