Tag: Garrett Searight

TikTok — and platforms like it — may represent a new kind of farm system. Creators there are developing communication skills, building audiences, and proving they can hold attention in an unforgiving environment.

What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

While competitors like Disney, Paramount, and NBCUniversal poured billions of dollars into platforms, infrastructure, and original content, FOX largely sat back. Some criticized the company for moving too slowly. But patience paid off.

For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

"For those of us who love the spoken word formats, it is crucial that we get together to support each other and learn from others who have been there before."

"I've been there. I've seen this. I've experienced that. It does lend credibility to what I'm saying."

The lesson here isn't to flee podcasting. It's to approach it correctly.

"I didn't want to do a podcast. I wanted to show that we could do a network. We were the first."

News/talk radio hosts shouldn't have to factor personal safety concerns into the job description.

There is no other format better positioned than news/talk radio to capture listenership and revenue with this once-in-a-lifetime opportunity.