Even in a state of flux, the idea of Rogan suiting up as a 60 Minutes correspondent ranks somewhere between unlikely and laughable — about as plausible as me waking up next to Salma Hayek. But should it be that far-fetched?
As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.
"They have this ongoing thing with independent journalists, radio hosts, or anybody they don't like where they just say 'You're not a journalist. You're not a reporter.' They do this all the time."
Consistency is one of the golden rules of podcasting. Don't argue with that — it's true and it matters. But consistency means honoring the schedule you set, not chasing someone else's output pace.
Advertisers are always looking for a reason to say no. Listeners are always looking for a reason to tune out. A neglected website hands them both reasons before a single word of content is ever consumed.
"He lived through the heyday when it used to be fun to work for a radio station. The 50s, the 60s, the 70s — and then along came corporate ownership, politically correct rules, and the whole nature of the industry changed. He'd had it up to his eyeballs by the time he retired, and I think that was his problem."
Even in a state of flux, the idea of Rogan suiting up as a 60 Minutes correspondent ranks somewhere between unlikely and laughable — about as plausible as me waking up next to Salma Hayek. But should it be that far-fetched?
As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.