Taking a chance is almost always a good thing, even when it doesn't feel that way in the moment. So many people treat failure like the worst possible outcome.
The shift to digital isn't some looming threat anymore — it already happened, and a lot of the format missed the boat. Now stations need to swim to catch up.
It's familiar talent, engaging conversation, and low overhead. That combination is essentially a gift to a cable programmer trying to stretch a budget.
Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.