Viewers don't tune into Fox News because they think it's the most accurate account of the day's events. They tune in because it reflects how they already see the world. That's a far stickier habit than trust ever was.
"I've never had enough room to talk on music radio. Filling an hour with conversation has never been an issue for me. I already knew what connected with this audience because this audience is Chicago, and I've worked in this city for the past 25 years."
TikTok — and platforms like it — may represent a new kind of farm system. Creators there are developing communication skills, building audiences, and proving they can hold attention in an unforgiving environment.
What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.
While competitors like Disney, Paramount, and NBCUniversal poured billions of dollars into platforms, infrastructure, and original content, FOX largely sat back. Some criticized the company for moving too slowly. But patience paid off.
For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"For those of us who love the spoken word formats, it is crucial that we get together to support each other and learn from others who have been there before."