Even in a state of flux, the idea of Rogan suiting up as a 60 Minutes correspondent ranks somewhere between unlikely and laughable — about as plausible as me waking up next to Salma Hayek. But should it be that far-fetched?
As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.
"I'm kind of looking at it like I'm beginning my radio career in as much as when I started, I was on a college station that nobody listened to. And I'm looking at it like starting a podcast and a channel that doesn't exist."
"You have a vision, and you try to create a culture that supports the vision. Sometimes everything sounds so simple. But if it were that simple, everybody would get to the top."
This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.
"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."
Even in a state of flux, the idea of Rogan suiting up as a 60 Minutes correspondent ranks somewhere between unlikely and laughable — about as plausible as me waking up next to Salma Hayek. But should it be that far-fetched?
As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.