Tag: Garrett Searight

It's familiar talent, engaging conversation, and low overhead. That combination is essentially a gift to a cable programmer trying to stretch a budget.

Let's drop the "content is king" mythology once and for all — because it doesn't hold up under scrutiny.

"I don't come in trying to change everything. I come in trying to make the show run smoothly."

The data backs it up. The gap between afternoon and morning drive continues to narrow, and there's no reason to assume that trend reverses itself.

The hosts who build real, lasting connections with their audiences aren't the ones who follow every internal directive without question.

Here's the uncomfortable truth about independent conservative media: the audience doesn't want to be informed. They want to be confirmed.

Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.

Viewers don't tune into Fox News because they think it's the most accurate account of the day's events. They tune in because it reflects how they already see the world. That's a far stickier habit than trust ever was.

"I've never had enough room to talk on music radio. Filling an hour with conversation has never been an issue for me. I already knew what connected with this audience because this audience is Chicago, and I've worked in this city for the past 25 years."

"Travel demand is off the charts, and we don't see it slowing down."