"The last thing I'm worried about are ticket sales. I'd rather play a part in helping someone learn a few things, and making a valuable connection to get back on their feet."
Those seats at the NewsNight desk look a lot more comfortable than they probably are. Television has a funny way of making everything seem more spacious than it actually is.
MS NOW knows its future isn't being built on cable. And to its credit, it's not pretending otherwise.
That's the clearest takeaway from remarks made...
Many news/talk radio hosts will tell you that someone like Jimmy Kimmel "turns away half the audience" by his political opinions. And they're completely oblivious to the fact that they do the same.
I don't view this as a "sky is falling" type move, really. But I can't help but wonder about the state of all-news radio at the company following this development.
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
Television news has a way of flattening reality. Anchors sit behind desks, hosts deliver rehearsed tosses, and reporters stand outside buildings with polished scripts....
Many believed Fox News had made a catastrophic mistake. The prevailing theory was simple: Carlson was so dominant at 8 PM ET that losing him would irreparably damage the brand. Three years later, that theory hasn't aged well.
"Guaranteed human is such a powerful promise. It's also why it rings hollow when the very humans responsible for creating those connections continue to disappear without warning for local audiences."