"One thing I loved about the guy — he was an upper, I call it. He was always up. Life was an adventure to him. That's one thing I hope people take away from their memories of him — not how he died, but how the guy knew how to live."
Networks that only cater to their existing base tend to shrink over time as that base ages out. Consequently, if a scrolling text chain is what it takes to pull younger eyes toward CNN's programming, that's a trade worth making.
Nobody wants an outside ownership group walking into their newsroom and announcing that everything's been done wrong. That conversation never goes well, no matter who's delivering it or how it's framed.
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."
This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.
Press secretary is a demanding job: early mornings, late nights, and a level of scrutiny that makes cable news look gentle by comparison. It also doesn't pay like cable news or national radio syndication does.
"Technology is cool. But being a human is so much cooler. People feel connection. We all understand the financial impacts of AI, but the legal aspects are starting to catch up."
If you're running a news operation and you actually want to meet consumers where they are, you need more than one lane. You need an audio strategy, a long-form video strategy, a short-form video strategy, and a written strategy.