Tag: Garrett Searight

We can pretend there's some random revitalization on the way. Vintage and nostalgia are absolutely having a moment with younger demographics right now -- except for AM radio. They don't care about it, and let's face it: they're never going to.

"Anyone who says they do not change is not being honest. You cannot go through that experience unchanged."

Conservative media built an ecosystem — from talk radio to podcasts to cable news — that turns casual listeners into passionate advocates. Liberal media, by and large, hasn't done that — at least not at the same scale.

He was, without question, a legend of the medium. And while some might think there's nothing to learn from someone who made a living laughing on the air, they'd be wrong.

For podcasters specifically, the answer isn't to panic. It's to diversify.

"What you need to do is just get going with it. And when you get comfortable with getting it going, don't worry about getting the mental roadblock of, 'Well, I can't do this because I don't have the best look.'"

The numbers don't lie, and right now, they're not flattering.

"We won the battle with the ears. Now let's win the battle for the eyes."

To borrow a phrase that fits perfectly here, they chose to go to the moon not because it was easy, but because it was hard. There's a lesson in that for every news/talk programmer, host, and producer in America.

I've always thought it was brilliant for ESPN to license its brand to local radio stations. This is an even bigger, and perhaps smarter, play for Nexstar.