"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."
The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.
What's long been rumored as the slow fade of Stern's career appears to have finally arrived. This isn't retirement, and it isn't cancellation. It's something murkier.
"When you don't have a sales force out selling that product, this is what happens. It doesn't mean the product isn't loved. It simply means no one is bringing in the advertising dollars."
You'd be hard-pressed to find another network with a 5 PM show as its most-watched program overall. Consequently, that achievement says something meaningful about the panelists, the producers, and the network as a whole.
"We've sort of come full circle together. We've been through a lot of highs, a lot of lows, but we've just had a great ride together. He's one of the most important figures in my career."
The inconsistency isn't subtle, and it's not accidental either. It tracks almost perfectly with which side of the aisle benefits from each format's political leanings.
Radio, meanwhile, has leaned on a single revenue stream for decades: advertising. That's it. That's the model. It's outdated. And most know it. So, how do we change it?
Clips aren't just filler content. They're the front porch to everything else a network produces. A well-placed clip welcomes a viewer in, and if that viewer likes what they see, they'll walk through the front door.
"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."
The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.
"I’m not satisfied with just competing. I want to win. I want our station to not just be relevant, but be one of the best sports stations in the country. We have an opportunity to do that."