Tag: Gen Z
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Does Radio Have a Plan to Reach Gen Z?
Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo? How would you create buzz?
Study Shows Declining Interest in Sports, Live Games For Gen Z
“Fandom in general is on the decline. Only 58% of Get Zers say they enjoy live sports.”
ESPN Targets Gen Z with Launch of ESPN Creator Network
“ESPN has always been fan-centric and Creator Network is our new-age way of expressing that.”
Millennials, Gen Z Consume More News Than Expected
79% of those surveyed between the ages of 16-40 receive news daily. However, 32% say they don't find the news enjoyable or entertaining.
Gen Z Hasn’t Totally Turned Down the Dial on Radio
When we have an opportunity to prove to young people the value of live and local talk radio, we need to jump on it.
Sales And Promotion Ideas Built For Gen Z
"It may take a little more effort, but if you have an 18-34-year-old targeted station in your cluster, grab a dance partner and start executing some of these ideas."
Sports Are Learning To Meet Gen Z Where They Are
"The crux of the issue is that Gen Z is the first generation of kids who are truly free to find their “thing” in a way previous generations never could thanks to modern connectivity."