Tag: Gen Z
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Why the Gen Z Audience Needs Personality-Driven Urban Radio
"Young listeners crave community and connection. They just consume it differently right now."
Music Media’s Biggest Opportunity Lies in the Live Event Surge
"Music media and broadcasters now have an opportunity not only to play hit songs, but also to embed themselves into the culture and hype surrounding this newfound appreciation for live events."
Are People Moving More Or Less Often These Days?
Americans in particular are moving less often than in previous decades, marking a notable shift in those trends. If you’re like me, that is shocking!
‘Valentine In The Morning’ Is Anchored In Honesty And Truth
“Honesty and truth have always been our anchor. Any long-running show knows that connection. Dave Ryan, Mojo, Ellen K, Kraddick, Elvis—they’ve all built careers on honest relationships with their audience."
Taylor Jukes Shares Her Insights on Managing and Becoming An A+ Talent
“Talent needs to have a cross-platform strategy, understanding where to meet their audiences to keep them engaged.
It’s Time To Replace ‘OK Boomer’ With ‘Thank You Boomer’
“Ok Boomer,” which is a blatantly dismissive response to one’s opinions or comments that younger people perceive as out-of-touch.
An Unofficial Radio Study Through the Eyes of Gen Z
We really need to step up if we’re going to have another generation of radio listeners, regardless of the distribution system.
Does Radio Have a Plan to Reach Gen Z?
Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo? How would you create buzz?
Study Shows Declining Interest in Sports, Live Games For Gen Z
“Fandom in general is on the decline. Only 58% of Get Zers say they enjoy live sports.”
ESPN Targets Gen Z with Launch of ESPN Creator Network
“ESPN has always been fan-centric and Creator Network is our new-age way of expressing that.”