“Google has lots of places where this content could live, and we’re talking with many of those teams, and we will look to integrate into all of those services as it makes sense.”
"How many traditional news outlets are effectively using TikTok, for example? How well did traditional media fare when Facebook and Google took their content and advertising revenue?"
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Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."