The company will allow publishers just over a month to move their current podcast libraries over to another platform before completely ending the service.
"The minority investment will aim to broaden distribution as ESPN works on executing “Project Flagship,” a plan to unveil a direct-to-consumer (DTC) offering."
Potential suitors will have plenty of time to plot bids for the NBA's television rights. Its current contract doesn't expire until after the 2024-2025 season.
"By providing advertisers with audience demographics and listener behavior data, we show campaign value and build stronger relationships with our local advertisers."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."