Tag: Google
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What Can Radio Learn From Google Ads?
"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"
The Future Becomes The Present at CES
"After spending a week at CES I'm excited, curious, optimistic, and cautious about the future."
Chris Jericho and Westwood One Announce Partnership
Westwood One has added six-time WWE champion, rock vocalist, and New York Times bestselling author Chris Jericho to its stable. Jericho will move his popular...
Sports Media Traveled a Long Road in 2017
2017 offered no shortage of news on the sports media industry. It seemed like every month this year included a major development for sports...
There’s Light At The End of This Tunnel
The radio business is dead. Turn off the lights. Pull the plug. It's over. Finished. Done.
How many times have we heard these negative narratives...
Radio’s Illness Is Its Public Perception
To borrow a line from Clark Griswold, "Where's The Tylenol?" If you've invested time reading the headlines about the radio business lately, chances are you...
Sports Radio Is Thinking But Not Acting Social
Satisfying the wants and needs of the audience is a daily priority for every sports radio executive, host and employee. But when advancing the...
Swimming In Digital Waters
In most buildings, talent are conditioned to think about the here and now. They're consumed with creating content, watching and reading about sports and...
Content Creation In The Social Space
I've written numerous times about the power of social media and its importance in the sports radio industry. Simply put, it's where your audience lives, and...
Product + Knowledge + Passion = Revenue
In the radio business, there's this constant struggle between what matters more - generating revenue, or delivering great programming. Clearly you need both to...