The announcement of the new streaming service comes after the network shared that it would cease airing live programming on the HBO Max streaming platform.
On a standalone platform, there’s no casual traffic — only committed subscribers. And the truth is, there may not be enough of them to make it sustainable.
It dawned on me while watching the series that morning radio evolved through the decades much the same way. They too took on the social issues of the time or mirrored the national and local culture and communities.
"It doesn't just transfer over when you go to HBO Max, it says this isn't working anymore. This is closed forever. You've got to go somewhere else. Your Internet is not going to connect here."
"In a few months, we'll come back to you with details of our attack plan to use this important and differentiating live content to grow our streaming business even futher."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."