In today’s fast-paced digital age, the rise of streaming platforms, satellite radio, and on-demand media consumption has changed how audiences engage with content.
Does Hot AC need core artists these days, or should it be more like Top 40, just finding the best songs and not focusing on any sense of artist development?
“Specialty Programming” is at the top of my programming pyramid for a reason. It’s the special sauce for your station to stand out from the competition.
Make talent your bottom building block of the programming pyramid and encourage them to be ambassadors of your station’s brand while building their brand within your system.