Does Hot AC need core artists these days, or should it be more like Top 40, just finding the best songs and not focusing on any sense of artist development?
“Specialty Programming” is at the top of my programming pyramid for a reason. It’s the special sauce for your station to stand out from the competition.
Make talent your bottom building block of the programming pyramid and encourage them to be ambassadors of your station’s brand while building their brand within your system.
"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."