Tag: Hot AC
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If Nike Can Reboot Its Slogan, Radio Should Too
"Maybe it’s time to retire the safe line and start your own campaign. Go from Just Do It to Do It Better"
How Julian Nieh Built Radio Longevity Through Chemistry and Culture
"People thrive in environments where they feel valued and understood. That’s when the magic happens"
The Return of Resonance: Olivia Dean and the End of the Viral Era
Forget the 15-second dopamine chase. Olivia Dean just proved that attention spans aren’t dying, they're just tired of bad songs. The past five years...
How Are Hot AC Stations Finding the HITS in Today’s Crowded Media Landscape?
Programming a Hot AC station today is harder than ever! The landscape has never been more cluttered. Listeners are swimming in a sea of...
Why Hot AC Stations Need Personality To Play Through the Playlist
"Instead of saying 'shut up and play the music,' the better approach is 'make it matter'"
A HOT-AC Programmers Playbook To Play The Hits During Q4
"In the end, finding Adult Pop hits in Q4 is about balance"
Why Hot-AC Program Directors and GMs Must Replace Hype With Authenticity
"A compelling morning show, strong music mix, and meaningful giveaways don’t need to be oversold, they carry their own weight."
Why Your Hot AC Station Should Be More Personality, Less Jukebox
"If a listener just wants music, they’re not coming to radio anymore"
Hits On The Horizon: Lady Gaga, Alabama Shakes, and Thomas Rhett
"Let’s take a look at music that should be on your radar for airplay consideration this week"
How Tempo and Flow Drive Hot AC Radio Success
Programmers must pay close attention not only to the songs themselves, but also to how they are sequenced.