Tag: Hot AC

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How the Hot AC Radio Format Can Be Promotionally Relevant On a Limited Budget

Being promotionally relevant doesn't always require deep pockets—just creativity, strategy, and a clear understanding of the audience.

Strategy vs. Tactics in Adult Contemporary Programming

Simply put, Strategy is ‘Doing The Right Thing’.' Tactics – ‘Doing Things Right.'

Taylor Jukes Shares Her Insights on Managing and Becoming An A+ Talent

“Talent needs to have a cross-platform strategy, understanding where to meet their audiences to keep them engaged.

Hot AC Radio Stations Need to Prioritize Talent Over Music

Make talent your bottom building block of the programming pyramid and encourage them to be ambassadors of your station’s brand while building their brand within your system.

Hot AC Imaging: Are You Hitting The Sweet Spot?

Hot AC programmers, what is the sweet spot when it comes to how many imaging pieces you rotate per hour?

Q95-7 Sioux Falls SD Flips From Top 40 To Hot AC

The Midwest Communications station had been carrying Westwood One’s Hits Now!, which is being eliminated.

Hits on Horizon: Songs to Consider Across Six Music Radio Formats

"The audience grew another two million in streams this week to over 18 million for the week."

It’s Time For Your Hot AC Spring Cleaning

This week let’s review some of the key points to ensuring your ship has all its engines in tune!

Tony Lorino’s Vision For Throwback Nation Is Coming True

“There are a couple of things that I think I've learned through it, and one is that you have to embrace the little wins along the way because we kept growing the whole time."

Consultant’s Corner: Gary Berkowitz

It’s probably the most consistent and resilient of all the legacy formats. Does it have its ups and downs? Yes, but it is consistent.

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."