Tag: iHeartMedia Sacramento

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

KFBK to Move Sam Shane From Mornings to Afternoons After Retirement of Tom Sullivan

“I’m humbled and honored to be taking over the time slot occupied by Tom Sullivan at KFBK, a radio station with a rich history of producing superior news/talk programs."

KFBK Host Tom Sullivan Announces Retirement

"It's like going out on top. It's time. I've been doing radio for 45 years."

Armstrong & Getty Added to Five New Nationwide Affiliates

Armstrong & Getty have announced the show has been added to five new stations, including brands in Phoenix and Las Vegas, during the month...

Athletics Agree to Radio Broadcast Deal with iHeartRadio, Talk 650 KSTE

Talk 650 KSTE and A’s Cast will also be broadcasting various programming surrounding the team, including A’s Cast Live running for two-and-a-half hours before every weeknight game.

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."