Tag: Jason Barrett
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Your Customer Isn’t Always Right
Much like we know any publicity is not really good publicity, your customers aren’t always right. In fact, I’d venture to say in my...
All-Star Cast Assembled for the 2019 BSM Summit
If you follow me on social media, chances are you're aware of the upcoming BSM Summit in Los Angeles. The conference takes place February...
A Letter to a Young Salesman
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales? Here’s what I’d...
Divorce Was Inevitable For the Oakland A’s and 95.7 The Game
On Friday afternoon, the Oakland A's took an unusual approach to signal the end of their relationship with flagship radio station 95.7 The Game....
Let the Client Decide How Much They Want to Spend
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...
Sports Radio’s Summer Ratings Report
The Summer ratings book was released in early October to sports stations across the nation, and we do our best here at BSM to...
Don’t be Afraid to Walk Away
Let’s talk about one of the hardest things to do in our line of work: walking away.
Yes, believe it or not, there are reasons...
Selling Advertising Starts With Selling Yourself
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...
Beasley Media Enters the eSports Arena
Beasley Media is getting into the eSports business. CEO Caroline Beasley announced today at the 2018 eSports Business Summit in Las Vegas that the...
How Do You Define Digital?
Ask a few different people what the word 'digital' means to them. After you do, take note of the variety of responses that you...