"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
McKay was with Max Media’s 97.3 The Eagle in Virginia Beach from 1999 to 2019. He then moved to the label side where he was Dir./Southeast Regional Promotion for Riser House from 2019-2020.
Is the new artist that you are adding today, who has a good chance of being dropped by their label in the next year, a better choice than George Strait?
I listen to a different country station every day in my home office and there are days when I think I’m hearing a station from the day before. Lots are programming not to lose rather than to win.
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."