Tag: Keith Cunningham
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Why Rock Radio Needs to Stop Ghosting The Audience
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.
The Industry According To….Katie Miller, Harker Bos Group
"Research has to be sequential. It's important to know your station's position before you dive into your content."
Rock Radio Keeps Slicing the Pie — But the Pie Isn’t Growing
While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?
The Industry According To….Dave & Mahoney, Compass Media Networks
"If you don’t have an angle on something, you can probably skip it. Find the things, no matter how trivial, that you really care about."
Rock Radio Hosts Need to Be Sure to Never Make a Trip to Lake Me
It’s ok to celebrate yourself. Just make sure that seesaw comes down after your personal high and gives a ride up for others, because they're expecting it.
Barrett Media’s Top 20 Classic Rock Radio Program Directors of 2025
"Sixty two (62) Classic Rock program directors appeared on ballots turned in by our voters."
Barrett Media’s Top 20 Active/Modern Rock Radio Program Directors of 2025
"Sixty three (63) Rock radio program directors appeared on ballots turned in by our voters."
The Industry According To…Nick Attaway, BMG
"In a world full of content, radio can still cut through when it spotlights something new."
Why Rock Radio Should Stop Programming Like Listeners Are There 24/7
Radio works hard to fill 24 hours with mostly unique content every hour. That isn’t necessary in 2026.
The Industry According To….Susan Larkin
"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."