Tag: Keith Cunningham

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Seattle vs. Boston: The Rock Halftime Show the Super Bowl Will Never Give Us

What if the halftime show had to represent Rock history from each team’s city or state? Two of the heavy favorites in this fake halftime showdown — Seattle and Boston — are on display this weekend.

What Bad Bunny and the Super Bowl Halftime Show Teaches Rock Radio About Cume Building

The NFL is doing it right. Bad Bunny will be growing cume for the league on Super Bowl Sunday.

Barrett Media Introduces ‘The 4Cast’

"To stay updated on future episodes, subscribe to Barrett Media's YouTube page."

The Industry According To…Scott Borchetta, Big Machine Label Groups

"I think that Rock has suffered greatly over the last 30 years because there hasn’t been a real rock scene since Seattle in the ‘90’s."

Human Is the New Vinyl — And Rock Radio Can’t Afford to Forget It

Outside of the fear of being replaced, what I hear most about AI from fans is a fear of being misled — and a desire for real human connections with people they can trust, not digital hangouts with randoms who might be bots.

The Industry According To….Elliot Segal, DC 101

Thank you for checking out ‘The Industry According To’. This series runs each Tuesday, and features radio and record industry executives, managers, programmers, talent,...

If You Can’t Sell the Rock Radio Brand, Don’t Sell the Rock Radio Brand

Data will remain important for sales. But with more platforms, options, and endless data that isn’t always compatible, the era of purely quantitative selling is fading.

The Resolutions Rock Radio Needs In 2026

Here’s to 2026. Make it a great year for the listeners, and they’ll make it a great year for you.

Bidding Farewell to Sydney Sweeney

"No one pays as much attention as we think they do or hope they will."

Black Box Group Launches 30/60/90-Day Brand Bursts

"No Retainers. No Decks. Just Speed & Progress."

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."