Tag: Keith Cunningham
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Why Radio’s Silent Goodbyes Are Bad for Business
There’s rarely closure. There’s almost never an on-air “goodbye,” and once they’re escorted out of the building, it’s usually crickets.
Seattle vs. Boston: The Rock Halftime Show the Super Bowl Will Never Give Us
What if the halftime show had to represent Rock history from each team’s city or state? Two of the heavy favorites in this fake halftime showdown — Seattle and Boston — are on display this weekend.
What Bad Bunny and the Super Bowl Halftime Show Teaches Rock Radio About Cume Building
The NFL is doing it right. Bad Bunny will be growing cume for the league on Super Bowl Sunday.
Barrett Media Introduces ‘The 4Cast’
"To stay updated on future episodes, subscribe to Barrett Media's YouTube page."
The Industry According To…Scott Borchetta, Big Machine Label Groups
"I think that Rock has suffered greatly over the last 30 years because there hasn’t been a real rock scene since Seattle in the ‘90’s."
Human Is the New Vinyl — And Rock Radio Can’t Afford to Forget It
Outside of the fear of being replaced, what I hear most about AI from fans is a fear of being misled — and a desire for real human connections with people they can trust, not digital hangouts with randoms who might be bots.
The Industry According To….Elliot Segal, DC 101
Thank you for checking out ‘The Industry According To’. This series runs each Tuesday, and features radio and record industry executives, managers, programmers, talent,...
If You Can’t Sell the Rock Radio Brand, Don’t Sell the Rock Radio Brand
Data will remain important for sales. But with more platforms, options, and endless data that isn’t always compatible, the era of purely quantitative selling is fading.
The Resolutions Rock Radio Needs In 2026
Here’s to 2026. Make it a great year for the listeners, and they’ll make it a great year for you.
Bidding Farewell to Sydney Sweeney
"No one pays as much attention as we think they do or hope they will."