Tag: Keith Cunningham
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Radio Content Fails When Expectations Don’t Match
"It’s natural to want to create excitement, urgency or to convey “bigness”. Just make sure it’s for the right moment and that the payoff meets the promise."
The Industry According To…Jackie Kajzer aka Full Metal Jackie
"TikTok can spark a moment. Instagram builds personality. Spotify gives you data and stability. But YouTube is where fans actually watch you become a band."
Why Radio Stations Can’t ‘Tweak’ Their Way to Growth
"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
Say Thanks to the Biggest Turkeys in Rock and Alternative
"Say no to cranberry, yes to Rock"
The Industry According To….Heather Luke, General Manager of Big Machine Rock
"Radio isn’t the gate keeper anymore, but it’s still a powerful amplifier."
How AI Is Shaking Up Radio, Playlists, and Programming (And Why That’s OK)
"Despite all the hate, music fans aren’t running from AI, they’re enjoying it."
The Industry According To….Matt Pinfield, 88.5 The SoCal Sound
"Algorithms don’t necessarily account for what your friends and neighbors are listening to or liking."
Accomplished Rock Program Director Keith Cunningham Launches Black Box Group, Exits 95.5 KLOS in Los Angeles
"Black Box Group will rely on Cunningham’s track record of taking multi-million-dollar brands from worst to first."
What if Radio Ratings Were Based on Production?
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."