Tag: Keith Cunningham
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What Does Real Rock Radio Growth Look Like in 2026?
"2026 growth is about growing audience love, not audience size."
Radio Research Means Nothing If You’re Reading It Wrong
I've seen an entire room agree on data, then someone new comes in and sees something different — something they'd like to believe.
The NFL Draft Mindset Rock Radio Programmers Need Right Now
Imagine if RockTernative radio was run like the Premier League. Where bottom-ranked stations didn't just have lower ratings, they were fighting to avoid being...
The Dianna Russini Story Had 20 Angles — Did Your Music Radio Show Find Three?
No one has to celebrate the mess of a potential scandal, but the key is having relatability to what the audience is already talking about — and even opening their minds to things they haven't considered yet.
Own the Chaos: Why Imperfection Is Rock Radio’s Greatest Asset
Own your issues. Own the moments that go sideways. Because those create better moments than any perfect tease can.
What If the Next New Rock Radio Hit Isn’t New at All?
To be clear, this is not a call for being the "deep cut" and "B-side" station or format. This is far more strategic.
How Rock Radio Can Still Be the One That Matters to the Next Arena Act
Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.
Why Rock Radio Needs to Stop Ghosting The Audience
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.
The Industry According To….Katie Miller, Harker Bos Group
"Research has to be sequential. It's important to know your station's position before you dive into your content."
Rock Radio Keeps Slicing the Pie — But the Pie Isn’t Growing
While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?