Tag: Keith Cunningham
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What if Radio Ratings Were Based on Production?
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."
Overcoming Decision Exhaustion Starts With Your Uniform
"Eliminate the small stuff, and save brain power for what really moves the brand forward."
The Industry According To….Mike McVay
Welcome to the first installment of 'The Industry According To'. This series will run each Tuesday, and feature radio and record industry executives, managers,...
The Top 10 Scariest Rock Bands
"Lock the doors and send the kids to grandma’s, this isn’t an AC/DC list — this is stuff you can’t unsee."
The Psychology of Feedback: What Every Radio Program Director Should Know
"Getting the best out of talent and knowing what and how to coach are learned skills."
From AOR to Today: What Rock Radio Must Remember About Its Roots
"Would you rather have 100% format cume and average TSL or 75% potential cume and market leading TSL?"
The Balancing Act for Rock and Alternative Radio
"Threading the needle between spice and smart is what separates good programming from great programming. It’s where the game is really played."
Aerosmith and Yungblud Remind Us Why Rock Collaborations Still Matter
"Marketing budgets aren’t going up in 2026. How do you market without marketing? Merge some tribes."
Toast to 10: Current Barrett Media Writers Share Their Tales
"I’ve gotten tons of feedback from industry people and fans alike. The reaction has been the strived for 50/50, love and hate."