Veteran programmer, strategist, brand fixer and Barrett Media columnist Keith Cunningham is making a big professional change. Cunningham is launching Black Box Group, a high impact, low overhead solution to today’s media challenges.
With the launch of his new company, Cunningham exits his role as program director at 95.5 KLOS in Los Angeles. He has led the iconic rock station since March 2015. No word yet on how KLOS will handle programming decisions moving forward.
Black Box Group will rely on Cunningham’s track record of taking multi-million-dollar brands from worst to first. According to the company’s announcement, Black Box will tap a trusted network of top-tier creative, analytical, and executional specialists to deliver elite creative insight, surgical strategies, and measurable results for audio and media brands, talent, artists, and executives.
“While it starts with content, traditional ratings and revenue playbooks have been torched, everyone is now a creator, and the line from A to B changes with every competitive situation,” said Cunningham. “The landscape is faster, deeper, and more complex, but complexity becomes simple if you know how to decode it, and that’s what I do.”
Cunningham’s programming resume is extensive. Prior to taking the reins at KLOS, Keith spent time programming in Seattle, San Francisco, San Jose and Denver. He also has prior consulting experience, working with Jacobs Media. While there, he supported and advised 20+ stations including 91X, The End 107.7, and X96.
His work at KLOS was recognized favorably in Barrett Media’s Top 20 lists last year. Cunningham was voted the #2 PD of 2024 in the Rock Programmers category. He also earned a 3rd place finish in the Classic Rock PDs category.
Black Box Group is expected to offer strategic advisory focused on revenue, brand and audience growth. Cunningham says the company will also provide message mastery, talent development and recruitment, and market positioning for consumer-facing companies ready for their next chapter.
To learn more, contact Keith Cunningham and Black Box Group online, on LinkedIn, or by email at keithblackboxgroup@gmail.com.
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