Tag: Local Radio

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

WZBA The Bay Mattered More Than Its Coverage Map Suggested

Features David Hill David Hill -
"A reminder that sometimes the issue is not the talent in the room."

Kixie 107 Welcomes Back Beloved Jackson Radio Personality Lady Vee

Music David Hill David Hill -
"Our listeners have missed her incredible energy and vibrant voice. Kixie 107 just wasn't the same without her."

Why More Sports Media Talent Are Choosing Independence Instead of It Being Forced Upon Them

Columns John Mamola John Mamola -
"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."

Why Local Radio Might Be Dead and Why That Isn’t a Bad Thing

Columns Perry Michael Simon Perry Michael Simon -
The economics just don’t work anymore, even if you don’t factor in the crippling debt the big broadcasters have to pay just to stay alive.

Country Radio Needs to Hang Up on Caller Number Nine

Columns Jeff Lynn Jeff Lynn -
Caller number nine had its moment, but that moment has passed. Your audience is smarter, savvier, and more distracted than ever.

RTDNA Survey Shows More Local Radio Stations Are Investing in Local News

Business BNM Staff BNM Staff -
75.3% of commercial stations now produce Local News, up from 65% a year ago.

How Local Knowledge Separates Great Radio Talent from Out-of-Mark Hosts

Columns Perry Michael Simon Perry Michael Simon -
While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.

How to Make Syndicated Country Radio Feel Hometown Strong

Columns Jeff Lynn Jeff Lynn -
Let’s start with the premise that if you're not showing up at important local events, you've already lost.

Tips On Show Prep And Creating Great Local Content

Columns Jeff Lynn Jeff Lynn -
“Are you asking yourself (and your team members), what can we do to build a personal connection with our audience? How can we get them to relate to us and be entertained at the same time? " - Chad Rufer

What Can The Hot AC Format Own And How To Get It

Radio Jim Ryan Jim Ryan -
Whatever your situation is, the one thing it boils down to is…WHAT DO YOU OWN?
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."