Tag: Local Radio
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Dark Middays Are Costing Radio Its Biggest Advantage
"Radio at its best is fun, conversational, and deeply connected to its hometown."
Is Syndication Making Radio Better or Just Cheaper?
"If you can't win that fight at home, you're not ready for somebody else's town."
The Industry According To: Jeff Federman, Audacy
"Advertisers should expect us to establish metrics before the campaign begins, measure the right behaviors and report what happened afterward."
Radio Celebrated Itself for National Radio Day. Now It Has to Earn It.
"How can we make sure we're still celebrating for many years to come?"
Red Hotline Globe: Why Authentic Air Talent Matters
"Build your personal footprint across social media and local events. Doing so ensures your connection with the audience belongs to you."
Would Anyone Miss Your Radio Station Tomorrow?
"If your station went dark tonight, flipped formats, ceased to exist - what would the market actually lose?"
20 Brands In 20 Days: Rob Miller, NEW 102.7 New York
"We win when we're leaning in on local and relatable things."
WMMR Honors Late DJ Pierre Robert with 24-Hour Marathon
"WMMR gets it—radio's real power lives in the voices and personalities that shaped a city's culture."
The Industry According To: Keith Dakin, Connoisseur Media
"Generic, boring radio will be the end of us. It is not Spotify."
How Local Radio Expands Audience Through Partnerships
"Tear down the traditional thought of competitive ownership groups and start thinking about how you can build shared audiences."