Tag: Local Radio

"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."

The economics just don’t work anymore, even if you don’t factor in the crippling debt the big broadcasters have to pay just to stay alive.

Caller number nine had its moment, but that moment has passed. Your audience is smarter, savvier, and more distracted than ever.

75.3% of commercial stations now produce Local News, up from 65% a year ago.

While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.

Let’s start with the premise that if you're not showing up at important local events, you've already lost.

“Are you asking yourself (and your team members), what can we do to build a personal connection with our audience? How can we get them to relate to us and be entertained at the same time? " - Chad Rufer

Whatever your situation is, the one thing it boils down to is…WHAT DO YOU OWN?

Your local elections have a lot to do with the happiness of your audience.

"Their support will help ensure that local radio stations can continue serving our communities for years to come.”