Tag: Local Radio
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Why Local Radio Might Be Dead and Why That Isn’t a Bad Thing
The economics just don’t work anymore, even if you don’t factor in the crippling debt the big broadcasters have to pay just to stay alive.
Country Radio Needs to Hang Up on Caller Number Nine
Caller number nine had its moment, but that moment has passed. Your audience is smarter, savvier, and more distracted than ever.
RTDNA Survey Shows More Local Radio Stations Are Investing in Local News
75.3% of commercial stations now produce Local News, up from 65% a year ago.
How Local Knowledge Separates Great Radio Talent from Out-of-Mark Hosts
While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.
How to Make Syndicated Country Radio Feel Hometown Strong
Let’s start with the premise that if you're not showing up at important local events, you've already lost.
Tips On Show Prep And Creating Great Local Content
“Are you asking yourself (and your team members), what can we do to build a personal connection with our audience? How can we get them to relate to us and be entertained at the same time? " - Chad Rufer
What Can The Hot AC Format Own And How To Get It
Whatever your situation is, the one thing it boils down to is…WHAT DO YOU OWN?
How News/Talk Radio Hosts Should Prepare For Local Election Season
Your local elections have a lot to do with the happiness of your audience.
NAB Thanks 20 Bipartisan Senators For Resolution Against New Radio Performance Tax
"Their support will help ensure that local radio stations can continue serving our communities for years to come.”
Charity Event Roundup: Music Radio Making It Rain
Music Radio stations nationwide are doing good for their communities and engaging their listeners to help. This week’s roundup includes: