Tag: Local Radio
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A Listening Road Trip In Search Of Local Radio
The nearly six-hour trip exposed us to some 100 different radio stations along our journey. As a casual experiment and a bit of low-key research, we built impromptu Subaru radio-scanned playlists by sampling stations across each region.
Political Advertising Propels Local Radio & TV to $36 Billion in Revenue, New S&P Forecast Shows
That figure is up 9.3% from $33.1 billion in 2023.
A Road Trip Through The Heartland In Search Of Local Radio
I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.
Hurricane Preperation Can Help With Other Natural Disasters
Radio promotes its local differences. Are we looking for those differences to help us shine during disasters and times of public need?
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
Radio Just Saying ‘Local’ Doesn’t Make It So
“Why do we think local makes our brand more appealing to the listener?”
Tax Credit Considered For Small Businesses Advertising With Local Stations
The bill would offer a payroll tax credit to news organizations of $25,000 per employee for the first year and $15,000 for each year following to retain or hire local news reporters.
How to Balance National Topics on a Local Show
Local shows should focus on local topics and ignore national topics, right? No, that is wrong.
It is all about Topic A: What are people talking about? ...