Tag: Local Radio
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What Can The Hot AC Format Own And How To Get It
Whatever your situation is, the one thing it boils down to is…WHAT DO YOU OWN?
How News/Talk Radio Hosts Should Prepare For Local Election Season
Your local elections have a lot to do with the happiness of your audience.
NAB Thanks 20 Bipartisan Senators For Resolution Against New Radio Performance Tax
"Their support will help ensure that local radio stations can continue serving our communities for years to come.”
Charity Event Roundup: Music Radio Making It Rain
Music Radio stations nationwide are doing good for their communities and engaging their listeners to help. This week’s roundup includes:
A Listening Road Trip In Search Of Local Radio
The nearly six-hour trip exposed us to some 100 different radio stations along our journey. As a casual experiment and a bit of low-key research, we built impromptu Subaru radio-scanned playlists by sampling stations across each region.
Political Advertising Propels Local Radio & TV to $36 Billion in Revenue, New S&P Forecast Shows
That figure is up 9.3% from $33.1 billion in 2023.
A Road Trip Through The Heartland In Search Of Local Radio
I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.
Hurricane Preperation Can Help With Other Natural Disasters
Radio promotes its local differences. Are we looking for those differences to help us shine during disasters and times of public need?
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
Radio Just Saying ‘Local’ Doesn’t Make It So
“Why do we think local makes our brand more appealing to the listener?”