Tag: Local Radio

Your local elections have a lot to do with the happiness of your audience.

"Their support will help ensure that local radio stations can continue serving our communities for years to come.”

Music Radio stations nationwide are doing good for their communities and engaging their listeners to help. This week’s roundup includes:

The nearly six-hour trip exposed us to some 100 different radio stations along our journey. As a casual experiment and a bit of low-key research, we built impromptu Subaru radio-scanned playlists by sampling stations across each region.

That figure is up 9.3% from $33.1 billion in 2023.

I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.

Radio promotes its local differences. Are we looking for those differences to help us shine during disasters and times of public need?

Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.

“Why do we think local makes our brand more appealing to the listener?”

The bill would offer a payroll tax credit to news organizations of $25,000 per employee for the first year and $15,000 for each year following to retain or hire local news reporters.