Tag: Local Radio

While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.

Let’s start with the premise that if you're not showing up at important local events, you've already lost.

“Are you asking yourself (and your team members), what can we do to build a personal connection with our audience? How can we get them to relate to us and be entertained at the same time? " - Chad Rufer

Whatever your situation is, the one thing it boils down to is…WHAT DO YOU OWN?

Your local elections have a lot to do with the happiness of your audience.

"Their support will help ensure that local radio stations can continue serving our communities for years to come.”

Music Radio stations nationwide are doing good for their communities and engaging their listeners to help. This week’s roundup includes:

The nearly six-hour trip exposed us to some 100 different radio stations along our journey. As a casual experiment and a bit of low-key research, we built impromptu Subaru radio-scanned playlists by sampling stations across each region.

That figure is up 9.3% from $33.1 billion in 2023.

I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.