Tag: Local Radio
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WZBA The Bay Mattered More Than Its Coverage Map Suggested
"A reminder that sometimes the issue is not the talent in the room."
Kixie 107 Welcomes Back Beloved Jackson Radio Personality Lady Vee
"Our listeners have missed her incredible energy and vibrant voice. Kixie 107 just wasn't the same without her."
Why More Sports Media Talent Are Choosing Independence Instead of It Being Forced Upon Them
"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."
Why Local Radio Might Be Dead and Why That Isn’t a Bad Thing
The economics just don’t work anymore, even if you don’t factor in the crippling debt the big broadcasters have to pay just to stay alive.
Country Radio Needs to Hang Up on Caller Number Nine
Caller number nine had its moment, but that moment has passed. Your audience is smarter, savvier, and more distracted than ever.
RTDNA Survey Shows More Local Radio Stations Are Investing in Local News
75.3% of commercial stations now produce Local News, up from 65% a year ago.
How Local Knowledge Separates Great Radio Talent from Out-of-Mark Hosts
While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.
How to Make Syndicated Country Radio Feel Hometown Strong
Let’s start with the premise that if you're not showing up at important local events, you've already lost.
Tips On Show Prep And Creating Great Local Content
“Are you asking yourself (and your team members), what can we do to build a personal connection with our audience? How can we get them to relate to us and be entertained at the same time? " - Chad Rufer
What Can The Hot AC Format Own And How To Get It
Whatever your situation is, the one thing it boils down to is…WHAT DO YOU OWN?