Tag: Local Radio

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How News/Talk Radio Hosts Should Prepare For Local Election Season

Columns Peter Thiele Peter Thiele -
Your local elections have a lot to do with the happiness of your audience.

NAB Thanks 20 Bipartisan Senators For Resolution Against New Radio Performance Tax

Business BNM Staff BNM Staff -
"Their support will help ensure that local radio stations can continue serving our communities for years to come.”

Charity Event Roundup: Music Radio Making It Rain

Radio BMM Staff BMM Staff -
Music Radio stations nationwide are doing good for their communities and engaging their listeners to help. This week’s roundup includes:

A Listening Road Trip In Search Of Local Radio

Columns Kevin Robinson Kevin Robinson -
The nearly six-hour trip exposed us to some 100 different radio stations along our journey. As a casual experiment and a bit of low-key research, we built impromptu Subaru radio-scanned playlists by sampling stations across each region.

Political Advertising Propels Local Radio & TV to $36 Billion in Revenue, New S&P Forecast Shows

Business BNM Staff BNM Staff -
That figure is up 9.3% from $33.1 billion in 2023.

A Road Trip Through The Heartland In Search Of Local Radio

Columns Kevin Robinson Kevin Robinson -
I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.

Hurricane Preperation Can Help With Other Natural Disasters

Columns Ron Harrell Ron Harrell -
Radio promotes its local differences. Are we looking for those differences to help us shine during disasters and times of public need?

What If Radio Marketed Like Politicians?

Columns Robby Bridges Robby Bridges -
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.

Radio Just Saying ‘Local’ Doesn’t Make It So

Columns Ron Harrell Ron Harrell -
“Why do we think local makes our brand more appealing to the listener?”

Tax Credit Considered For Small Businesses Advertising With Local Stations

Business BNM Staff BNM Staff -
The bill would offer a payroll tax credit to news organizations of $25,000 per employee for the first year and $15,000 for each year following to retain or hire local news reporters.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."