Tag: Local Radio
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Why Radio Should Stop Chasing 25-54 and Own Its Market
"Stop thinking innovation only means chasing teenagers on TikTok."
2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap
The Consultant Conversation
Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir: Buss Knight (Taking a walk)
The Consultants Conversation at the first Barrett Media Music Radio Conference...
The Zalinski Effect: What a Movie Villain Teaches Us About Radio’s Talent Paradox
"We just give the driver another reason to plug their phone in and leave us behind."
WZBA The Bay Mattered More Than Its Coverage Map Suggested
"A reminder that sometimes the issue is not the talent in the room."
Kixie 107 Welcomes Back Beloved Jackson Radio Personality Lady Vee
"Our listeners have missed her incredible energy and vibrant voice. Kixie 107 just wasn't the same without her."
Why More Sports Media Talent Are Choosing Independence Instead of It Being Forced Upon Them
"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."
Why Local Radio Might Be Dead and Why That Isn’t a Bad Thing
The economics just don’t work anymore, even if you don’t factor in the crippling debt the big broadcasters have to pay just to stay alive.
Country Radio Needs to Hang Up on Caller Number Nine
Caller number nine had its moment, but that moment has passed. Your audience is smarter, savvier, and more distracted than ever.
RTDNA Survey Shows More Local Radio Stations Are Investing in Local News
75.3% of commercial stations now produce Local News, up from 65% a year ago.
How Local Knowledge Separates Great Radio Talent from Out-of-Mark Hosts
While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.