"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."
Over 40% of teams have a double-digit 6+ share, about 50% do a five share or better 6+ and just under half of the teams deliver 50,000 listeners per average game.
The 2024 Major League Baseball All-Star Game attained a rise in year-over-year viewership, averaging 7.6 million viewers across FOX platforms. On the FOX Television...
The Major League Baseball Draft drew its second-best audience on record this past Sunday night, eliciting an average of 863,000 viewers across ESPN and...
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."