Tag: Media Business
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Visual Radio Ads Boost Intent to Purchase By Nearly 90%, New Data from Quu Shows
New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads...
Warner Bros. Discovery Splits Into Two Wings Of The Company
"This next phase will create the conditions for both companies to grow with greater clarity, agility, and long-term strength."
Connoisseur Media Elevates Kristin Okesson, David Bevins to New Roles After Alpha Media Purchase
“These leadership changes reflect our confidence in our team and our vision for Connoisseur’s future.”
Bob Pittman: iHeartMedia Will Use AI to Save $150 Million in 2025
"Much of how we use AI is in mining data to better understand our audience, the consumer."
Advertisers Capture an ‘Always On’ Cume for Automatic Brand Lift, Latest State of Media Study From Crowd React Media Shows
According to the findings, those surveyed show that the consumer is "always on."
Salem Media Group Executive Terry Fahy Announces Retirement
"Many people hope to look back on their careers with a sense of purpose and accomplishment. By God’s grace, that has been my experience and privilege at Salem.”
The Daily Wire Hires Former Jeopardy! Executive Producer Mike Richards as President
“We knew the answer was, ‘Who is Mike Richards?’ And now we can say ‘he’s an integral part of The Daily Wire’ was the question.”
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
Main Street Sports Group Adds Rich Battista, Chris Brearton to Board of Directors
"We are pleased to join Main Street Sports Group’s Board of Directors and contribute to the Company’s continued growth."
Salem Media Group Reports 12% Revenue Decline During 2025’s 1st Quarter
Salem Media Group noted that its decline was primarily driven by a drop in the broadcast segment. That sector saw a decline of 13.6%, down to $39.8 million.