Tag: Media Business
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Audacy Study Shows Radio Remains Most Trusted Media
Those surveyed added that they are 1.5 times more likely to rely on radio than television to check in on news.
Radio Sees Significant Uptick in Presidential Advertising in 2024 Election, New AdImpact Study Shows
Should projections come to fruition, it will total more than $45 million for the industry.
iHeartMedia Study Reveals Consumers Feel Ignored By Advertisers
"We need to ensure our marketing decisions are driven by consumer realities, not our personal perceptions."
NAB Show New York Sets News and Sports Panels for October Event
"NAB Show New York is the platform for discovering new technologies, engaging in crucial conversations, and connecting with industry leaders.”
NAB: California Deal with Google, Big Tech Bad for Local Journalism
"It ... makes abundantly clear that the need for federal action is now more urgent than ever."
Premiere Networks Founder Steve Lehman Named Vice Chairman of PodcastOne
"His unique knowledge of content and media, and his successful track record and history in merger, roll-up, and consolidation, perfectly aligns with PodcastOne’s strategy and vision for its long-term growth.”
Skyview Networks Partners with iHeartMedia for New York Jets Play-by-Play Broadcast Distribution
Skyview Networks unveiled their latest expansion with their partnership with the New York Jets. Skyview reached a new agreement with iHeartMedia New York, the...
Quest Global Research Group Acquires Coleman Insights
Quest Global Research Inc. has announced it has acquired Coleman Insights.
The two prominent media research firms joining forces "will enable both companies to...
Audacy Philadelphia, PNC Bank Extend Partnership
Audacy Philadelphia and PNC Bank have agreed to an extension of their longtime partnership, retaining PNC as the presenting sponsor for the Eagles Radio...
Senate Races Propel Political Advertising to Nearly $2 Billion Between Labor Day and 2024 Election
The political advertising world is about to spend nearly $2 billion between Labor Day and the 2024 election, new AdImpcat data shows.
Tight Senate races...