Tag: Media Business
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NAB Launches Campaign to Mordernize FCC Ownership Laws
"Policymakers must act now to ensure broadcasters can continue serving the public effectively, before it’s too late.”
YouTube Podcasts Eclipses 1 Billion Monthly Active Users
In the latest Nielsen metrics, YouTube commanded 10.8% of all television viewing in January.
Cumulus Media Inks Partnership with Quu for In-Dash Visual Messaging
“We look forward to the transformative results this partnership will bring.”
Audacy COO Susan Larkin Named to NAB Radio Board of Directors
Larkin replaces former Audacy CEO David Field on the NAB Radio Board of Directors.
Podcast Advertising Rose Nearly 20% in 2024 4th Quarter, Magellan AI Data Shows
The top 10 podcast advertisers spent a projected $124 million during October, November, and December.
25% of Broadcast Companies Now Using Artificial Intelligence, New Report Shows
Of those broadcasters not using artificial intelligence, 41% claimed that they plan to implement the technology in the next two years.
Audio Better Brand Builder Than TV for Financial Services, Westwood One Data Shows
Despite the advantages that audio advertising offers, only 4.8% of advertising from financial brands was spent with AM/FM radio, the Westwood One data shows.
Rejections in Sales: Embrace the ‘No’ to Get to ‘Yes’
Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.
Nexstar Names Samantha Osborne Reynolds Vice President of Political Sales
“Sam is a strategic thinker, deeply experienced, and the perfect person to lead our new political advertising sales division.”
Nielsen Data From The Gauge Shows TV Viewing Up 5% in January 2025
As one might expect, football broadcasts played a large role in that increase.