Tag: music radio
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A Reminder for Radio to Not Stray From Your Audience’s Expectation
"As a talent, your persona is what your audience expects when you are on-air and off-air"
A Lesson For The Advertising Industry From Taylor Swift
“Why does all of this matter? And who should be paying attention most? The advertising industry.”
How Radio Can Turn Nostalgia Into Ratings and Revenue
"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."
How Music Radio Celebrated the Release of Taylor Swift’s ‘The Life of a Showgirl’
When Taylor Swift drops a new album, it's the equivalent of Christmas for many music radio stations. 'The Life of a Showgirl', Swift's new...
Making the Leap to Classic Rock with Dave and Mahoney (Part 2)
"There is an unexpected wealth of content that comes from the upper end of the audience."
Hits on the Horizon: 5 Seconds of Summer, Zach Bryan, Portugal The Man, and Don Toliver
"My ear candy recommendations for this first weekend in October."
Michelle Rutkowski Named 93XRT Brand Manager
"It’s an absolutely euphoric experience to be welcomed back to my beloved hometown to continue the legacies of those who made WXRT the revered Chicago treasure that it is"
Rock’s Resurgence: Why Twenty One Pilots’ Success Should Wake Up Radio
"Rock has enjoyed a really nice cultural resurgence in the 2020s, without much help from radio."
The Balancing Act for Rock and Alternative Radio
"Threading the needle between spice and smart is what separates good programming from great programming. It’s where the game is really played."
How Kristen Kurtis Became WXPN’s Morning Radio Staple
For Kristen Kurtis, radio has always been about more than just playing music. “It’s about connection,” she says. From her first student shifts at...