"Locking in the broadcast rights for the next seven years is a total touchdown — it means WELY will be your home for Vikings football for seasons to come. SKOL!"
"We aged down their audience because we could actually allow that content now to live alongside all of this other amazing, creator-first sports content that was happening on YouTube"
Throughout the NFL season, Martin traveled across the country to chronicle developments and stories surrounding regular-season and postseason contests.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."