Tag: NCAA March Madness

"You want Cinderellas until you don’t want Cinderellas anymore."

As a whole, the National Championship Game was up 22% and represents the most-watched iteration of the event since 2019.

Viewership for the UConn-South Carolina game, which ended in a victory for Paige Bueckers and the Huskies, peaked with 9.8 million viewers.

The 11-point comeback by Houston to eliminate Duke later in the day contributed to an average of 16 million viewers, indicative of the most-watched game of this year’s tournament thus far.

"We are really unique in that our audiences are young, they’re consuming on different platforms and the investment from a company like ESPN, which has been around for 20 years investing in this space, is paying those dividends now."

"I’m thankful to TNT Sports for the opportunity to continue this journey together and look forward to what promises to be a fantastic Final Four weekend, among many more to come."

Through the regional semifinals round of the tournament, ESPN is averaging 967,000 viewers for its game presentations.

A friend who encouraged us to revisit this topic called slogans – “soul-sucking.” Spot. On. The best brands are defined by their experience.

"Sunday’s second-round matchups represented a 13% increase from the same round last year."

"We know what he would want to see, we know how he would want us to do the job, and that’s what we do."