Tag: NCAA March Madness

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Sean Pendergast: ‘I Think People Want to See Heavyweights’ in the Final Four

Radio BSM Staff BSM Staff -
"You want Cinderellas until you don’t want Cinderellas anymore."

Florida-Houston NCAA National Championship Game Averages 18.1 Million Viewers on CBS

Television BSM Staff BSM Staff -
As a whole, the National Championship Game was up 22% and represents the most-watched iteration of the event since 2019.

UConn-South Carolina NCAA WCBB National Championship Game Averages 8.5 Million Viewers on ABC

Television BSM Staff BSM Staff -
Viewership for the UConn-South Carolina game, which ended in a victory for Paige Bueckers and the Huskies, peaked with 9.8 million viewers.

NCAA Men’s Final Four Secures Highest Viewership in Eight Years

Television BSM Staff BSM Staff -
The 11-point comeback by Houston to eliminate Duke later in the day contributed to an average of 16 million viewers, indicative of the most-watched game of this year’s tournament thus far.

Elle Duncan is Showcasing Fandom in the Spotlight at ESPN

Features Derek Futterman Derek Futterman -
"We are really unique in that our audiences are young, they’re consuming on different platforms and the investment from a company like ESPN, which has been around for 20 years investing in this space, is paying those dividends now."

Grant Hill Reaches Long-Term Extension with TNT Sports

Television BSM Staff BSM Staff -
"I’m thankful to TNT Sports for the opportunity to continue this journey together and look forward to what promises to be a fantastic Final Four weekend, among many more to come."

ESPN Platforms Average 2.9 Million Viewers for NCAA WCBB Elite 8

Television BSM Staff BSM Staff -
Through the regional semifinals round of the tournament, ESPN is averaging 967,000 viewers for its game presentations.

It’s Time For Music Radio To Evaluate The Slogan

Columns Kevin Robinson Kevin Robinson -
A friend who encouraged us to revisit this topic called slogans – “soul-sucking.” Spot. On. The best brands are defined by their experience.

March Madness Viewership Reaches Best Levels In 32 Years

Television BSM Staff BSM Staff -
"Sunday’s second-round matchups represented a 13% increase from the same round last year."

Adam Zucker: Greg Gumbel Was ‘the Soul of the Place’

Television BSM Staff BSM Staff -
"We know what he would want to see, we know how he would want us to do the job, and that’s what we do."
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.