"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"
Just like with movies, audiences evolve. Their attention spans are shorter, their standards are higher, and their options are endless. It’s not enough to be familiar anymore.
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."