Tag: News Talk Radio

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Being a News/Talk Radio Star Comes With a Cost

Columns Peter Thiele Peter Thiele -
Every radio personality has a deep-seated insecurity about their show and performance. This is very natural.

The Mundane Local News People Really Care About (And Where to Find It)

Columns Perry Michael Simon Perry Michael Simon -
How do you define local news? More to the point, how does the rest of the public define local news? I don’t propose that we...

With Data Showing Health of News/Talk Radio, What Are You Doing to Sustain It?

Columns Pete Mundo Pete Mundo -
The best performers in any industry will use the old adage, “Just give me a shot.” The audience, based on these numbers, is doing that. What are you doing with that shot?

Why Spotify Should Be Near the Top of the News/Talk Radio Priority List in 2025

Columns Garrett Searight Garrett Searight -
Everyone knows the news/talk radio format needs to do something -- anything -- to attract younger audiences. It's time to actually do something about it.

News/Talk Radio Sees Surge During 2024 4th Quarter, New Nielsen and Edison Research Data Shows

Radio BNM Staff BNM Staff -
Streaming proved to be a strong avenue for AM/FM radio brands during the final quarter of 2024.

A Refresher on How to Cover Donald Trump for News/Talk Radio Stations

Columns Peter Thiele Peter Thiele -
Trump wants you to be discussing him constantly. It is a brilliant strategy and his understanding of this is unparalleled. But don’t be a sucker.

Live Talk Radio Has Never Been More Important Than Now

Columns Perry Michael Simon Perry Michael Simon -
If your audience expects you to be talking about the news, and you’re not, the listeners will learn that they won’t always get what they come to you to get.

News/Talk Radio Needs to Re-Examine Its Approach as the Generational Shift Continues

Columns Peter Thiele Peter Thiele -
You have 12 seconds to impress listeners of this age group. Air personalities need to aircheck themselves.

Gary Krantz and Pete Medhurst Gave Their All to the Radio Industry

Business Jason Barrett Jason Barrett -
"Success requires effort, focus, vision, and sacrifice as much as talent. Few earn promotions and opportunities to perform on grander stages without those qualities."

News/Talk Radio Can’t Turn on Cruise Control Just Because Donald Trump is Back in the White House

Columns Pete Mundo Pete Mundo -
How long can the celebration go on from a listener's perspective before it's repetitive and boring?
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."