Tag: News Talk Radio
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FOX Sports Taught Every Radio Station A Lesson During Super Bowl LIX
If FOX didn't make everything for sale when the price tag was $8 million, your radio station doesn't have to, either.
Being a News/Talk Radio Star Comes With a Cost
Every radio personality has a deep-seated insecurity about their show and performance. This is very natural.
The Mundane Local News People Really Care About (And Where to Find It)
How do you define local news? More to the point, how does the rest of the public define local news?
I don’t propose that we...
With Data Showing Health of News/Talk Radio, What Are You Doing to Sustain It?
The best performers in any industry will use the old adage, “Just give me a shot.” The audience, based on these numbers, is doing that. What are you doing with that shot?
Why Spotify Should Be Near the Top of the News/Talk Radio Priority List in 2025
Everyone knows the news/talk radio format needs to do something -- anything -- to attract younger audiences. It's time to actually do something about it.
News/Talk Radio Sees Surge During 2024 4th Quarter, New Nielsen and Edison Research Data Shows
Streaming proved to be a strong avenue for AM/FM radio brands during the final quarter of 2024.
A Refresher on How to Cover Donald Trump for News/Talk Radio Stations
Trump wants you to be discussing him constantly. It is a brilliant strategy and his understanding of this is unparalleled. But don’t be a sucker.
Live Talk Radio Has Never Been More Important Than Now
If your audience expects you to be talking about the news, and you’re not, the listeners will learn that they won’t always get what they come to you to get.
News/Talk Radio Needs to Re-Examine Its Approach as the Generational Shift Continues
You have 12 seconds to impress listeners of this age group. Air personalities need to aircheck themselves.
Gary Krantz and Pete Medhurst Gave Their All to the Radio Industry
"Success requires effort, focus, vision, and sacrifice as much as talent. Few earn promotions and opportunities to perform on grander stages without those qualities."