Tag: News Talk Radio

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

3 Ways News/Talk Radio Programmers Can Create Masterful Promos

Every news/talk station is a living, breathing, entity. You must demonstrate that fact every hour of each day.

How News/Talk Radio Covered the Presidential Inauguration of Donald Trump

The radio coverage of the inauguration marks the 100-year anniversary of the first time the Oath of Office was heard live on AM/FM radio.

Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format

AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.

Barrett News Media Top 20 of 2024 – National News/Talk Radio Shows

71 national talk shows appeared on ballots turned in by our executive panel.

Barrett News Media Top 20 of 2024 – Major Market News/Talk Radio Afternoon Shows

35 major market afternoon shows appeared on ballots turned in by our executive panel.

News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025

I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.

Here’s Hoping News Talk and Sports Talk Radio Had Their Holiday Wish Lists Fulfilled

What can talk radio do in 2025 and beyond that will help the sales teams not have to start conversations with potential clients by spending the first 20 minutes defending the industry and giving the reasons why it is not yet dead?

Talk Show Host-Listener Relationship Shines Brightest During Holiday Season

It's not always about what might get you the points in that moment. It's sometimes about the bigger picture that can win you the game, not necessarily what puts you in the lead in the second quarter.

News/Talk Radio Has a ‘Boy Who Cried Wolf’ Problem

Say what you mean. Mean what you say. If you don't do that, you're failing your audience.

Your News Talk or Sports Talk Program Director Was Laid Off, Now What?

If you feel like your show is off center in some way, it probably is.

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."