Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."
"We finished the season with all green arrows pointing way up, reflecting growth in article views, the Chicago Football Show and audience engagement across platforms."
"There’s something to be said for the idea that two politically active global artists performed on the biggest stage in American sports. Moreover the decision to let the music speak for itself."
"Next year, NFL executives would be well served by walking the tailgate acreage of Lucas Oil Stadium, Soldier Field, or Levi’s Stadium. Listen to what pours out of speakers before kickoff."
"Baseball needs good press, smart marketing, and a locked-in audience. The Super Bowl provided exactly that opportunity. Instead, MLB once again struck out looking."
"While the official viewership results have yet to be revealed, here is what stood out as the best and worst of what NBC Sports presented for Super Bowl LX.."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."