Tag: Nielsen Audio
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Radio Stations Should Invest in Qualitative Research
After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...
Nielsen Audio Discovers the Internet…Again!
It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...
Radio Ratings: A Single Point of Failure
Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...
PPM: What About the Children?
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
Nielsen Should Change or Remove Its Exempt Stations Policy
When considering what to discuss in this column, I’m inclined to occasionally pontificate. You may not agree with my thoughts and that’s fine, but sometimes,...
Radio Station Imaging: When Is It Time to Make Changes?
Change can certainly be tempting, but how do you determine that it is time to reimage your radio station? I love listening to radio...
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings
‘Outliers’ in Nielsen Audio Ratings
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...