Tag: Program Directors

"Generic, boring radio will be the end of us. It is not Spotify."

As we look back at the holiday weekend, the energy across the country was locked into Seattle Stadium. Let's start by giving some massive,...

"For Rosen and Mason, Barrett Media recognition is appreciated, but it is not the destination. It is a byproduct. A reflection of culture. Of collaboration. Of hiring talented people and giving them the room — and responsibility — to create."

"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."

"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."

"Coaching is vital to the survival of our business. Jump on THAT train the first week of 2026 if you’re not already coaching. That means – now."

"Eliminate the small stuff, and save brain power for what really moves the brand forward."

"Radio must return to doing what it has always done best: connecting with people"

"You’ll be surprised how creative and motivated people get with a sense of understanding, instead of another meeting or a cheap cake"

Let’s start with the premise that if you're not showing up at important local events, you've already lost.