Tag: Program Directors

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Inside What Makes Mitch Rosen, Paul Mason America’s Top Sports Radio Programmers

"For Rosen and Mason, Barrett Media recognition is appreciated, but it is not the destination. It is a byproduct. A reflection of culture. Of collaboration. Of hiring talented people and giving them the room — and responsibility — to create."

Building Radio On Creative Risk Taking Starts With Shedding Fear

"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."

What Super Bowl LX Radio Row Attendees Are Saying About the Day One Experience

"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."

A Guide To Reviving Coaching for Radio Talent and Programmers

"Coaching is vital to the survival of our business. Jump on THAT train the first week of 2026 if you’re not already coaching. That means – now."

Overcoming Decision Exhaustion Starts With Your Uniform

"Eliminate the small stuff, and save brain power for what really moves the brand forward."

The Radio Advertising Issue Is Rooted in an ROI Mistake

"Radio must return to doing what it has always done best: connecting with people"

Have Radio Programmers Lost Sense of How To Motivate Their Talent?

"You’ll be surprised how creative and motivated people get with a sense of understanding, instead of another meeting or a cheap cake"

How to Make Syndicated Country Radio Feel Hometown Strong

Let’s start with the premise that if you're not showing up at important local events, you've already lost.

Your News Talk or Sports Talk Program Director Was Laid Off, Now What?

If you feel like your show is off center in some way, it probably is.

Innovation For Your News Talk Radio Station in 2025

For whatever reason, News Talk Hosts suck at being showmen or show women. We are in showbusiness.

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."