Tag: Program Directors
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Scarier Than Halloween: The All-Holiday Music Flip Is Here
"Stations across America throw the master switch like Dr. Frankenstein and flip to 24/7 holiday music before the Halloween candy has even settled in the bowl."
Every Radio Listener Leaves, Make Sure They Come Back.
"A clear promise about something the listener actually cares about creates a reason to come back, whether they're still in the car or walking out of that convenience store ten minutes later. "
Surviving Death by Meeting: A Halloween Horror Story for Radio
"October in media, where the scariest thing in the building is not a Halloween mask."
What Radio Can Learn From Russian Cover Band Leonid and Friends
"Promoting an event or remote in an area you rarely go to will bring out the station’s biggest fans'
How Five Words Sparked a Radio Programming Culture Shift
"Those five words had become completely infectious across our programming team."
Dark Middays Are Costing Radio Its Biggest Advantage
"Radio at its best is fun, conversational, and deeply connected to its hometown."
How Streaming Data Changed Radio Music Discovery Forever
"Radio spent years fighting to stop record labels from telling it what the hits were. And then it started asking Spotify and TikTok to tell it instead."
September 11th Radio Content: Bridging Generational Divides Today
"Millions turned to local radio hosts simply to feel less alone and stay informed."
What Ratings? ROAS and Attribution: Radio’s New Accountability Standard
"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."
The Industry According To: Keith Dakin, Connoisseur Media
"Generic, boring radio will be the end of us. It is not Spotify."