Tag: Program Directors

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David Samson Underestimated What Radio Means to Baseball

"We don’t need baseball on radio anymore."

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

World Cup Lessons Every Radio Program Director Must Hear

As we look back at the holiday weekend, the energy across the country was locked into Seattle Stadium. Let's start by giving some massive,...

Inside What Makes Mitch Rosen, Paul Mason America’s Top Sports Radio Programmers

"For Rosen and Mason, Barrett Media recognition is appreciated, but it is not the destination. It is a byproduct. A reflection of culture. Of collaboration. Of hiring talented people and giving them the room — and responsibility — to create."

Building Radio On Creative Risk Taking Starts With Shedding Fear

"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."

What Super Bowl LX Radio Row Attendees Are Saying About the Day One Experience

"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."

A Guide To Reviving Coaching for Radio Talent and Programmers

"Coaching is vital to the survival of our business. Jump on THAT train the first week of 2026 if you’re not already coaching. That means – now."

Overcoming Decision Exhaustion Starts With Your Uniform

"Eliminate the small stuff, and save brain power for what really moves the brand forward."

The Radio Advertising Issue Is Rooted in an ROI Mistake

"Radio must return to doing what it has always done best: connecting with people"

Have Radio Programmers Lost Sense of How To Motivate Their Talent?

"You’ll be surprised how creative and motivated people get with a sense of understanding, instead of another meeting or a cheap cake"

How to Make Syndicated Country Radio Feel Hometown Strong

Let’s start with the premise that if you're not showing up at important local events, you've already lost.

Your News Talk or Sports Talk Program Director Was Laid Off, Now What?

If you feel like your show is off center in some way, it probably is.

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Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."