Tag: Promotions

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How Armstrong & Getty Built a Show by Refusing to Sound Like Anyone Else

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"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

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"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

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"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

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"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Sales And Promotion Ideas Built For Gen Z

Columns Jeff Caves Jeff Caves -
"It may take a little more effort, but if you have an 18-34-year-old targeted station in your cluster, grab a dance partner and start executing some of these ideas."

What Can A Fantasy Football Bet Teach Our Promotions Department?

Industry Guest Columns BSM Staff BSM Staff -
"Collins Moe returned to his hometown with a lifetime of stories to tell, thanks to his punishment becoming an adventure."

How Do Sellers Make The Most Of Seasonal Clients?

Columns Dave Greene Dave Greene -
"When the beginning of May rolls around, if that’s the first time you’re talking to people about Mother’s Day advertising, good luck."

Lessons From The Meanest Client I Ever Met

Columns Dave Greene Dave Greene -
"I remember thinking that she would probably have made a pretty good sales manager. A very mean sales manager, but a good one, nonetheless."

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20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

20 Brands in 20 Days 0
"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

Features 0
"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

Columns 0
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

Features 0
"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."